Adam Malik

Adam Malik is the Chief Technology & Digital Officer (CTO & CDO) at The Media CTO, with over 22 years of experience in the media and events industry. He specializes in helping SMEs leverage digital transformation to drive audience growth and revenue generation through data-driven strategies.

As the creator of the CVI+CVO Framework™, Adam has developed proven methodologies for optimizing customer value, audience acquisition, and digital business models—consistently delivering double-digit audience growth for media and events organizations.

His expertise spans B2B marketing strategy, customer relationship management (CRM), online marketing, digital product development, and business automation. Adam also leads Digistign Events - Digital Academy, a training program designed to equip SMEs with the skills and independence needed to thrive in a digital-first world.

Through his work at The Media CTO, Adam is committed to aligning commercial and digital goals to create sustainable growth opportunities in the media and events sector.