MINI COURSE: Event Boost UTMs Uncovered

Are you new to event marketing and marketing analytics? This quick course explains how UTMs help you track campaigns, understand your audience, and include advanced concepts for maximum event success. This mini-course runs through how UTMs work and their importance for tracking your audience acquisition efforts. While setting up UTMs is essential, ensuring a standardised structure for them is also critical to deriving important insight. This standardisation ensures that your key acquisition channels can be easily grouped for analysis, giving you a real-time view of their impact. To help you get started with this standardisation, you can access The DiG - UTM Framework.