TEMPLATE: The DiG - UTM Framework

Download our UTM framework, used in The DiG, to clarify your campaign tracking. Why is standardisation important? Simplified Analysis: Consistent UTMs make it dramatically easier to analyse your marketing efforts and understand which campaigns drive the best results. Error Prevention: Our template helps you avoid common pitfalls, such as inconsistent capitalisation (utm_campaign=Newsletter vs. utm_campaign=newsletter), that can create misleading data. Stronger Foundation: When everyone uses the same framework, you establish a reliable system for tracking and analysing campaign performance. Get your copy in ODT, Excel, and Google Sheets formats.