In this episode of 'Unscripted,' I talk to Vanessa Lovatt about the intersection of event technology and live events.

Vanessa's extensive experience in B2B events gives her a unique perspective on the application of tech in this sector.

🌟 Featured Speaker: Vanessa Lovatt 🌟 Vanessa is a leading voice in the event sector, she is a strategic consultant at the Financial Times and the founder of Event Tech World. Her nearly 20 years in B2B digital media, communities, and tech, combined with her experience as a former managing director, fuels her passion for data-driven growth and customer-centric strategies.

🤝 Connect with Vanessa on Linkedin: https://www.linkedin.com/in/vanessalovatt/ or check out Event Tech World at https://eventtechworld.com/

Key discussion points were the challenges of integrating technology into events, logistical versus commercial planning biases, and the need for a comprehensive understanding of attendee experiences.

We also explored common pitfalls, such as late tech implementation and inconsistent adoption of new features, and offered insights into overcoming these issues. The dialogue underscores the importance of making deliberate, strategic tech choices to enhance event execution and attendee satisfaction.

(00:00) Introduction and Meeting Vanessa

(00:57) Vanessa's Journey in B2B Events

(02:36) The Evolution of Event Technology

(03:57) Challenges in Event Tech Adoption

(06:20) Logistics vs. Technology in Events

(23:52) The Role of Data in Event Tech

(28:30) Concluding Thoughts and Future Outlook