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  • Writer's pictureAdam Malik

Build Your Own GPT - A New Era in Event Management

Updated: Mar 28

The latest announcement by OpenAI gives us access to low-cost GPTs, which can change event management and production through unparalleled transformation, courtesy of groundbreaking advancements in AI and the no-code movement.

What is impressive is that these customisable ChatGPT (BYO GPT) applications unveiled at the OpenAI Developer conference represent, in terms of how simple they are to create, a potential paradigm shift in how events can be conceptualised, executed, and experienced.

The Death of a Market and Birth of Opportunity

In a startling display of the rapid evolution of technology, what was once a burgeoning market built on disruption has itself been disrupted. As Ignacio de Gregorio's Medium article highlighted, OpenAI's announcement effectively nullified an entire market within minutes, demonstrating AI's immense potential and power in today's digital landscape.

Empowering Event Management with No-Code GPT Solutions

This development aligns seamlessly with two significant predictions I have made. Firstly, the rise of no-code solutions in creating event-relevant applications, as discussed in our previous article on Digitising Events. Secondly, the a trend towards more specialised GPTs. The new release encapsulates these trends, enabling event organisers to deploy tailored AI solutions without coding expertise.

Six Practical Applications of a BYO GPT in Event Management

The applications of GPT in event management are as diverse as they are revolutionary. Here are some key areas where GPT can redefine event experiences.

1 - Conference Production: The integration of GPT into conference production could create a new era of personalised agenda creation. Event producers can train GPT systems with specific industry knowledge, including detailed speaker profiles, expertise areas, and historical ratings.

You can create highly tailored and dynamic agendas by feeding your GPT information from past events, including video call transcripts and Q&A sessions with experts. This technology not only streamlines the planning process but also ensures that the content is directly aligned with the interests and needs of the attendees, leading to more engaging and successful events.

2 - Trip Planning: The application of GPT in trip planning transforms the attendee experience. By integrating comprehensive event details such as session schedules, speaker bios, exhibitor information, and sponsor details into a public GPT platform, attendees can access a one-stop shop for all event-related inquiries. This system can be enhanced with links to travel and accommodation options (you could hook into Kayak or via APIs), offering a seamless experience from planning to attendance. The result is a highly personalised and efficient planning process, reducing the hassle for attendees and increasing satisfaction.

3 - Marketing Personalization: Utilising GPT for marketing allows for hyper-personalisation and targeting. By tapping into the data and insights generated by the conference production GPT, marketing teams can create content that speaks directly to specific audience segments.

This could include personalised email campaigns, tailored social media posts, or targeted advertisements designed to resonate with each segment's unique interests and preferences. Such personalised outreach not only increases engagement but also significantly boosts the effectiveness of marketing efforts.

4 - On-Demand Event Experience: GPT technology can revolutionise how participants interact with post-event content or how this is commercialised. By processing digitised transcripts, the GPT can help organise and categorise this content into a searchable, interactive library. Attendees can access specific talks, keynotes, or panels based on their interests or professional needs. This on-demand service ensures that the value of the event extends far beyond its physical duration, enhancing the long-term engagement and educational value for attendees - something long thought about but needed to be executed better.

5 - Social Media Resonance: GPT can be a game-changer for social media. Traditional event promotion often relies on broad, generalised messages. However, GPT allows for creating nuanced, domain-specific content that resonates more deeply with the target audience. By analysing past engagement data and current trends, GPT can craft social media posts more likely to engage and attract the intended audience, resulting in higher engagement rates and more effective promotions. See this Tweet as an example of what is possible.

6 - Post-Event Analysis: Using a GPT in post-event analysis opens new doors for understanding and optimising event success. Organisations can gain insights into what worked and what didn't by feeding event data into a GPT system – including attendance figures, session popularity, marketing channel effectiveness, and attendee demographics.

It can inform future event planning, ensuring continuous improvement and adaptation to the evolving interests and needs of the audience. This level of analysis was previously only achievable with significant resource investment, but GPT democratises access to these valuable insights, making them more accessible and actionable.

An image shows a conversation with a GPT to show marketing strategy
How The GPT Can Help Marketing Strategy

We had been looking at expanding AI into The DiG. While this announcement obviated a lot of testing, it has solved many problems in combining the GPT interface with event-relevant data, as shown in our tests below.

A New Frontier in Event Intelligence

These advancements aren't just about enhancing efficiency or engagement; they represent a democratisation of event intelligence. Utilising GPT in events allows for a deeper understanding of audience preferences, optimal marketing strategies, and overall event success factors in a cost-effective and accessible manner.

Embracing the Future of Event Management

We can now introduce GPTs into the event management sector, highly tuned to the jobs we need to do. Here is not just a technological evolution but a strategic revolution. Event professionals to craft more engaging, insightful, and successful events. We invite our readers to share their thoughts and experiences in harnessing the power of GPT for event management, contributing to a shared journey of innovation in our industry.


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