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Product Design

Learn how to design and refine your event product to meet the evolving needs of your audience. Understand the strategies to improve registrations, reduce channel concentration, differentiate from competition, and keep up with the latest digital marketing trends. Using product differentiation, A/B testing, and audience conversion.

Background.png

Product Design

Learn how to design and refine your event product to meet the evolving needs of your audience. Understand the strategies to improve registrations, reduce channel concentration, differentiate from competition, and keep up with the latest digital marketing trends. Using product differentiation, A/B testing, and audience conversion.

Transforming Trade Shows: Harnessing Data Science to Personalise Experiences

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Exploring innovative data science tools to personalise digital experiences that complement physical interactions at trade shows.

UNSCRIPTED with Greg Hacket of London Mountain Film Festival - A Journey from Control to Community

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From a single large film festival to multiple small film festivals organised by various communities across the globe. How LMFF went global.

How To Build Strong Digital Roots For Digitising Events

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Digitising Events successfully and at scale needs strong digital roots: a digital-first and evidence-based approach.

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